There’s something odd going on in professional football.
Managers are getting sacked for achieving triumphs that would previously have
seen them rewarded with statues outside the stadium and keys to the freedom of
Take Unai Emery, the forlorn vampire that stands at the side
of the Emirates watching his players swear at the fans. Before he was sentenced
to the job of being Arsenal manager, Emery won the domestic treble at PSG. He
won every trophy available to him apart from the Champions League, yet still
got the boot. Massimiliano Allegri becomes the first ever manager to win 5
consecutive Serie A titles, gets sacked. Carlo Ancelotti wins the Bundesliga in
May with Bayern, fired by September. Even old Grandpa Wenger won three FA Cups
in five seasons but was still shown the door.
So why is this happening? It’s because expectations for these
clubs are insurmountably high.
Why do these clubs set such unachievable objectives? For the
same reason as anything else in this modern free market dystopia we live in.
Money. All these clubs have loads and loads of money.
Considerably more money than their so-called competitors. The
super clubs have bigger stadiums. They charge higher ticket prices. Some clubs such
as Chelsea and Manchester City are bankrolled by seedy oligarchs or entire gulf
nations with seemingly infinite wealth behind them.
They sign bigger sponsorship deals. Manchester United earn
£64 million a year through their deal with American car manufacturers Chevrolet,
to put that into perspective West Ham earn just £10 million a year through
their deal with Betway. The same is true with shirt sponsorships, Arsenal receive
£50 million a year from Adidas, Bournemouth earn just £1 million a year through
their kit deal.
The bigger clubs also receive a far healthier cut of
television revenue. In the Premier League 50% of the domestic revenue is shared
around equally, whilst the other 50% is divided up based on league position and
popularity with audiences. Ergo, the rich and successful get even richer and
therefore even more successful.
And the cherry on the top, there’s all the money they make from Champions League football. Liverpool received £66 million in prize money alone for winning the Champions League last season, and that doesn’t even include their cut of television revenue. Meanwhile clubs outside the European elite, your West Hams, Fulhams and Kettering Towns find themselves getting comparatively poorer season after season.
All this money that the super clubs make can then be spent on
astronomical transfer fees, as well as inflating wages ensuring that the world’s
best players will only ever grace the shirts of a very small clique of clubs.
This increasing wealth disparity is not only threatening the future
of the game but damaging its present. For a start it leads to dull football,
where most results can be predicted weeks in advance. Take the Premier League as
an example. Of all the fixtures between the big six and the other 14 hangers on,
just 15% were won by the financially poorer team. We know Liverpool and
Manchester City were exceptional last season, but this figure includes Arsenal
and Manchester United sides who even their own fans would acknowledge were bang
15%, is that really want we want. Where in 166 games a
season, one team has just a fractional chance of winning. Travelling miles
across the country to go to games, spending hundreds of pounds on TV
subscriptions to watch a virtually foregone conclusion. And it’s not because of
tactics or management or skill or desire, don’t give me any of that baloney, it’s
the fricking money. Do you think Pep Guardiola and Sergio Aguero are at Manchester
City because they like Oasis, or is it the fact they have bottomless transfer reserves?
What’s crazier is that the Premier League is the good league,
it’s the competitive league. The balance is even worse on the continent where
they basically hand the relevant league titles to Juventus, PSG and Bayern
Munich at the start of November.
Problem number two, it’s crushing fans dreams. Back in the
day fans of almost any club could dream of unearthing a genius manager and
forming a world-beating team. Brian Clough’s Nottingham Forest went from the arse-end
of the Second Division, not to a valiant 7th place, but all the way
to being back-to-back European champions. Bobby Robson turned Ipswich Town into
UEFA Cup champions.
Smaller clubs can’t do that anymore. There’s a ceiling. And
if any side tries to demolish that ceiling, all their players get sold to sit
on the bench at Liverpool and Chelsea, whilst the manager swans off to a club
where he actually has a chance of winning trophies.
What do I really have to look forward to as Stoke City fan?
Well nothing at the moment, the team are playing shite. But even if they weren’t,
what’s the end goal for Stoke City football club? Promotion sure, but after
that then what, drifting around mid-table as one of the whipping boys for clubs
like Man City. To be one of the extras in the Liverpool and Manchester United
I guess there’s always a cup-run.
But even the cups have been ruined by the super clubs. Such
is the depth of pocket and therefore the depth of quality in these clubs, they
can easily make the Semi-Finals without even playing their first team. Sir Alex
Ferguson and Arsene Wenger, the managers who seemed to start the trend of
resting players for FA Cup ties, didn’t not care about the competition, they
just knew they could win it and at the same time still rest players for the
league and Europe.
Pep Guardiola rested Kevin De Bruyne for the first 53 minutes
of the most recent FA Cup final and they still trounced Watford 6-0. Over time,
smaller clubs have realised that there’s no point playing their best players in
an increasingly meaningless tournament, so instead they too started resting
their first team in order to focus on the spectacularly important task of finishing
12th. The cup has know become synonymous with second-string squads,
average players and half empty stadiums, ruining what was once the world’s
greatest cup competition.
Then there’s the Europa League. It was once the UEFA Cup, a melting
pot of some of the world’s top clubs mixed in with plucky underdogs from the eastern
bloc. A long winding road of a knockout tournament, offering an adventure
across Europe. A tournament won by genuinely great sides, Juventus,
Internazionale, Shankly’s Liverpool, Maradona’s Napoli.
However, such was the greed from the super clubs that they
insisted the Champions League be expanded, to give clubs like Barcelona and
Bayern Munich effectively life-time memberships to the competition. The Europa
League is now a husk. For Arsenal and Manchester United playing in the Europa
League represents cataclysmic failure. A tournament once great, is now made a
So, in summary, the wealth disparity that exists within professional
football threatens the game’s future, makes for boring sport, prevents 99% of
clubs ever winning anything of value and is strangling some of the game’s most
historic competitions. What I also want to question is who is actually satisfied
with the status quo?
As a Stoke fan, I’m not happy because we are never going to be able to win anything. I imagine that fans of similar sized clubs also feel the same way. Then there are fans of clubs in the smaller European leagues, in Scotland, Belgium, Sweden whose clubs used to win trophies in Europe but now barely make it to the group stages. They can’t be happy either.
Then there’s the fans of the super clubs. Their expectations are so high that they are almost always left disappointed and angry. Over the past three seasons, Manchester United have always finished in the top 6 as well as winning the League Cup and Europa League. These are objectively exceptional achievements when compared to almost every other club in the game. But for the holier than thou Manchester United anything less than a Premier League or Champions League triumph represents failure. So they’re unhappy. As are Arsenal fans, despite their hundreds of FA Cups. Even clubs that do win league titles such as Juventus, Bayern Munich and PSG are becoming increasingly apathetic.
When you look at it in detail, it’s only really Liverpool, Manchester City and at the moment Leicester fans who are actually happy with the current state of affairs. If the vast majority are displeased with the status quo, then the game is broken, it’s failing almost every one of its fans. And if it is, then surely it’s time for change.